The importance of video on Instagram for your business

Instagram has stopped being a photo network and become a video platform. The algorithm itself prioritises Reels, and video generates far more reach and engagement than any static image. For a business, ignoring it means giving up free visibility.

Why video works so well

Video holds attention, conveys emotion and explains in seconds what text would take paragraphs to say. It's also the format Instagram pushes most: posting quality Reels multiplies the chances of new customers discovering you.

What kind of video to post

• Behind the scenes: show your day-to-day, your team and your process
• Product in action: show how it's used or how it's made
• Quick tips: add value and prove you know your field
• Testimonials: let your customers speak for you

Quality yes, perfection no

A monthly calendar that works

Consistency beats sporadic talent. A typical month for a local business: week 1, a Reel of your product or service in action; week 2, behind the scenes (team, process, premises); week 3, a useful 30-second tip from your speciality; week 4, a client testimonial or result. Shoot several pieces the same day to make the session pay, and reuse every video in stories and on your website. For professionally finished pieces on key dates, see our spots and video service.

You don't need a big production, but you do need good light, clear sound and snappy editing. For the pieces that represent your brand —spots, corporate video— professional production pays off. At Somia Digital we shoot and edit video made for social media, ready to fill your Instagram with content that converts.