Google Ads campaigns

How do we manage your Google Ads campaigns?

Google Ads is Google's advertising platform that puts you in search results, on YouTube and across millions of websites exactly when a potential customer is looking for what you offer. At Somia Digital we've managed campaigns for businesses in Girona, Barcelona and the Costa Brava for over seven years: the superpower is targeting — reaching people who don't know you yet but already need you.

1. 01

   Strategy and targeting

   We define business goals (calls, forms, sales) and build the targeting: purchase-intent keywords, locations, schedules and audiences.

   We study what your competitors do on Google to position your offer where they're weak.

   • Purchase intent
   • Geo-targeting
   • Competitor analysis

2. 02

   Campaign creation

   We build search, display, Shopping and YouTube campaigns to match your goal, with ads written to convert and extensions that own more screen.

   • Search
   • Shopping
   • Display
   • YouTube

3. 03

   Continuous optimisation

   Campaigns are never left on autopilot: we adjust bids, exclude searches that don't convert and test new ads every week.

   Remarketing wins back visitors who didn't quite make up their minds.

   • A/B testing
   • Remarketing
   • Bid optimisation

4. 04

   Measurement and clear reports

   We set up conversion tracking so you know exactly what each customer costs. Every month you get a plain-language report: spend, results and next steps.

   • Conversion tracking
   • Cost per customer
   • Monthly reports