Google Ads in Palafrugell
Somia Digital looks after Google Ads campaigns for businesses in Palafrugell and its coastal villages, Calella, Llafranc and Tamariu. Palafrugell is one of our two bases, so we know how people search here and how the town changes from winter to August. We bring more than 10 years of experience in digital marketing; every account is quoted individually, with no promised results.
Palafrugell · Baix Empordà
Palafrugell is one of our home bases: we know its shops, the coves of Calella and Llafranc and a quality tourism scene that coexists with a business community active all year round. We have worked with Palafrugell businesses since our beginnings.
Local context
Nobody in Calella searches for ‘restaurant Palafrugell’
The municipality has four names that work as separate destinations. A visitor in Llafranc searches for ‘dinner Llafranc’ or ‘kayak hire Tamariu’, not the municipality's name. If the campaign only targets ‘Palafrugell’, it misses those searches; if it lumps them together under one ad, the copy doesn't match what people typed. We split ad groups by village, with the cove's name in the headline.
Some dates bring huge crowds in a few hours, like the Calella havaneres concert on the first Saturday of July. Then there's winter Palafrugell, with its daily market and shops serving residents. Two audiences, and therefore two campaigns.
What it needs
Three decisions we make with you
A radius around each cove
Google won't target below 1 km, which is enough to cover Calella or Tamariu from a central point. That way a beach bar can reach people on the sand without paying for the whole Empordà.
Service hours, not clock hours
A cove-side restaurant gets searches just before lunch and dinner. We concentrate spend in those windows and switch it off when the kitchen is closed.
Meetings in town
Because we're here, campaign reviews can be in person or online; in person is often the best way to understand what really sells.
Projects in Palafrugell
FAQ
Frequently asked questions
If you only open in summer, yes. If you trade all year, we'll suggest a low-budget campaign for residents plus a seasonal boost aimed at visitors.
Yes, with a fixed-date campaign and ads that mention it. It's worth preparing in advance, as new ads go through Google's review before they run.
Let's talk about your project in Palafrugell
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