Google Ads in Sant Feliu de Guíxols
Somia Digital plans and manages Google Ads for businesses in Sant Feliu de Guíxols, from seafront restaurants and holiday lets to boating services and year-round shops. The challenge here is splitting the budget sensibly between peak season and the quiet months, and speaking to each visitor in their own language. We work from the Baix Empordà, with more than 10 years of experience, and quote every account individually.
Sant Feliu de Guíxols · Baix Empordà
Sant Feliu de Guíxols combines its port, seafront promenade and the renowned Porta Ferrada festival with long-established local commerce. The challenge for its businesses is turning seasonal visitors into loyal customers — and digital plays a big role there.
Local context
A town with two calendars
Sant Feliu is lively all year, but summer multiplies the activity. July and August bring both the Porta Ferrada Festival, founded in 1957, and the town's main festival, which kicks off on 31 July. In those weeks a bar, a shop or a boat-trip company can get far more searches than in winter, and competition to appear grows too. A campaign running the same daily budget for twelve months overspends when the town is empty and falls short when it's full.
The old harbour has become mainly a marina, which brings its own audience: sailors looking for a berth, repairs, rentals or somewhere to eat on their phones, often in French or English.
What it needs
How we make it work in and out of season
Reaching tourists before they arrive
With the presence-or-interest option, Google also shows the ad to people at home researching the destination. For accommodation or an activity booked weeks ahead, that's where the sale is decided.
A budget that rises and falls with summer
We agree a calendar: more spend from May to September, short campaigns for long weekends and a minimum in winter, or nothing at all if you close.
Ads for the people who live here
A garage, a tutoring school or a clinic depends on residents. For them we use ‘presence’ only and a small radius around the premises, so they don't pay for clicks from people holidaying far away.
FAQ
Frequently asked questions
It depends on when your customers book. For accommodation and activities, it should be live in spring, when holidays are planned; for a restaurant, a few weeks before the July rush is enough.
If you serve French visitors, yes, along with the page they land on. Google considers the languages each user understands and the language of the page, so a Spanish-language ad is unlikely to reach them as well.
Yes. Campaigns can be paused and resumed without losing their structure or history; in spring we review keywords and copy before switching them back on.
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