AI search optimisation (GEO) in Girona, Barcelona and the Costa Brava

GEO is the optimisation of a brand and its website so AI assistants cite it as a source when they answer a question. Unlike classic SEO, you are not competing for a position in a list of links: you are competing to be part of the answer the user reads.

SEO is about being found in the list of results; GEO is about being cited inside the answer. They share much of the work (useful content, a fast crawlable site, brand authority), but GEO adds answer formatting, connected structured data, llms.txt and citation tracking. They don't replace each other: GEO builds on good SEO, which is why we do both together — you can see how on our SEO service page.

The technical and content work takes weeks, but each engine refreshes its knowledge at its own pace: assistants that search live (Perplexity, ChatGPT with search, Google's AI answers) react sooner; those answering from memory take longer. How long it takes depends on your sector and the competition, but expect months rather than weeks.

With a panel of real questions from your sector that we re-run regularly across the different assistants: we measure how often you are cited, where in the answer, how you are described and who appears instead of you. We also watch referral traffic coming from AI domains and their crawlers' hits on your server.

No. We start with the pages that already carry value: services, prices, FAQs and the pages explaining what you do. Often it is enough to reorganise what is already there (question-shaped headings, definition first) and add the missing markup. If the technical foundations can't support it, we'll tell you before we start, not halfway through.

Yes. When someone asks an AI about a professional in Girona or on the Costa Brava, the model has to find reliable local sources to lean on, and a small business can be one of them. You don't need to be a big brand: you need consistent data everywhere, genuine reviews and a website that clearly explains what you do and where.

It depends on the scope: reviewing a five-page website is not the same as reviewing a shop with hundreds of product pages. That's why we quote it individually, both the citability audit (with the report and a prioritised action plan) and the ongoing work (implementation, content, mentions and a citation report as often as agreed), at a fixed price. Depending on the case and the service there may be a minimum term, which we spell out in the quote. If we already handle your SEO, GEO folds into it and we adjust the quote accordingly.

No, and be wary of anyone who does: as with Google rankings, the final decision is the model's. What we do guarantee is the work: making your site easy to cite, with correct data, clear answers and real authority — and measuring it regularly so you can check.